TEAM CWM wins big at the 14th annual Auto Trader Retailer Awards

Monday 26th July 2021 – Crompton Way Motors has been presented the Innovation Award at the national Auto Trader Retailer Awards 2021.

Crompton Way Motors has beaten stiff competition from over 13,000 UK automotive retailers to receive the Innovation Award (under 50 cars) at the 14th annual Auto Trader Retailer Awards. The Innovation Award is presented to retailers which have successfully introduced a stratetic business initiative and demonstrated its impact on the company and was judges by an independent panel of senior executives from Goolge and Rightmove, as well as global media agency The Specialist Works, and the automotive executive search agency, Ennis & Co.

Now in its 14th year, the Auto Trader Retailer Awards celebrate the very best in automotive retailing; those brands that are pushing the standard of all aspects of the industry, including digital excellence, and a commitment to exceptional customer service. In total, 18 award winners were announced across seven categories during the awards ceremony. It was hosted by Auto Trader COO, Catherine Faiers, and sales directors Rebecca Clark and Darren Moon.

The winners of this year’s Auto Trader Retailer Awards were determined by a combination of in depth analysis of millions of data points, independent judging by a panel of experts, customer feedback and from the UK’s largest mystery shopping programme among auto retailers.

Speaking on their win, Lorraine said:The whole team are thrilled to have won such a prestigious award in recognition of all our hard work over the last 18 months. Adapting to the changing world of Covid has been challenging at times so to win this national award with such stiff competition really does make all the hard work really worth it.

Commenting on this year’s winner, Auto Trader’s Group Sales Director, Rebecca Clark, saidsaid:“The automotive industry is by nature, incredibly resilient, but we’ve been amazed at just how successful some retailers have been at adapting to the unprecedented challenges of COVID-19. We’ve seen examples of businesses who have truly gone the extra mile to respond to changing consumer behaviour and expectations, not just making the car buying process easier and more efficient, but safer too. We’ve also been hugely inspired by leadership teams that have taken equally bold steps to protect their colleagues and to instil rewarding and collaborative working cultures. 

 "In this climate we think it’s more important than ever to step back and to recognise true retailing excellence. And based on the most comprehensive judging process, there is no doubt that this year’s winners are incredibly deserving, not least Crompton Way Motors, which truly represents the very best of our industry.”

For a full list of winners, please visit the Auto Trader Retailer Awards website: www.autotrader.co.uk/retailer-awards